Designers Guild has always maintained its own interior design department, based at its stores in Chelsea and Marylebone. Each project responds to the requirements of an individual client and the architectural setting, whether in London, Paris, Manhattan or Tuscany. The Guild look can be found in a mews cottage or a rooftop pied-à-terre, or in period homes and country villas. Tricia Guild’s own homes have often been the first place for experimentation with new concepts. In the 1990s, minimalism interacted with strong colours and distressed surfaces; in the 2010s luxurious small textures engaged with giant patterns.
From the outset, Guild knew she had to show people how to use her products and thus displays, photography and films of new collections are vital tools for communicating the total effect. The creative process for devising campaign photoshoots and new season displays begin with a mood board, which provides a focus for further brainstorming and discussions. Once the final ambience is agreed, photo shoots of each room capture innovative combinations of patterns, colours and textures, while films – produced by Designers Guild since 2012 – allow viewers to gain a closer look at how a myriad of elements can work together and often give a behind-the-scenes glimpse of the creative energy within.
This film explores the concepts and inspirations for Designers Guild’s SS20 collection.
If you want to learn about Tricia Guild’s design processes and explore her fifty year career, consider purchasing a copy of the exhibition book; Out of the Blue: Fifty Years of Designers Guild. Available via our newly-launched online shop, your copy of the book comes with a free Grandiflora tote bag and free UK Mainland shipping! Every purchase supports the Fashion and Textile Museum.
We do hope you’ve enjoyed exploring the Fashion and Textile Museum online. If so, please consider making a donation, to help us continue our work during this difficult time.
Every donation will support us in showcasing contemporary fashion and textile design during our closure, and will assist us in welcoming you back to the Museum, as soon as we are able.